Terumo Unveils “Terumo’s Purpose” to Enhance Joint Value Creation with Diverse Stakeholders
TOKYO, JAPAN – July 8, 2022 – Terumo Corporation (TSE: 4543) today unveils “Terumo’s Purpose” to promote joint creation of value with diverse stakeholders. To communicate the message, Terumo has released a new corporate branding video and key visual.
Under the Group Mission of "Contributing to Society through Healthcare", Terumo has contributed to advancing healthcare together with patients, medical professionals, and diverse stakeholders for over 100 years.
Healthcare today is facing major changes due to increase in chronic diseases owing to aging populations and the evolution of new technologies such as genomic medicine, digital technology, and artificial intelligence. Furthermore, as the world continues to face the COVID-19 pandemic, there is increased need for medical systems to be sturdy.
In response to these changes, Terumo defines that Terumo’s Purpose is to contribute to advancing healthcare and enhancing patients' quality of life. Terumo’s Purpose is positioned to be a message that expresses the company’s long-term growth direction based on their Group Mission. By openly communicating this purpose to society, Terumo hopes to create joint value with medical professionals and business partners.
Terumo holds “From Devices to Solutions” as its vision in the 5-Year Growth Strategy(GS26) which started from April 2022. This vision embodies the company’s determination to continue to solve challenges of medical settings amid major paradigm shifts. Terumo will shift focus from “product-centered perspectives” to “customer-centered perspectives” and create valuable solutions together with medical professionals and business partners based on quality, technological capabilities and the innovation brewing backbone that Terumo has cultivated over the years.
Advancing Healthcare and Enhancing Patients’ Quality of Life
Terumo advances healthcare based on reliable quality and technology developed with deep insight of the medical environment.
Through these efforts, we contribute to saving the lives of patients, reducing their difficulties, and helping them lead a better life.
New Corporate Branding Video “TERUMO’s Purpose”
The new corporate branding video showcases "TERUMO’s Purpose", and its overall storyline develops around two timelines surrounding the company. For instance, Terumo must continue to evolve along an accelerated timeline with new technology emerging. At the same time, Terumo needs to support a patient’s personal disease management journey, so-called “Patient Journey,” from prevention to prognosis in a long-term timeline. In this way, the new corporate branding video illustrates Terumo providing solutions in medical settings from various points of view.
Key Visual “Pioneering Tomorrow’s Healthcare”
The key visual communicates the Company’s commitment to progress into the future together with diverse stakeholders. The tagline “Pioneering Tomorrow’s Healthcare” expresses the theme of Terumo jointly creating value with diverse stakeholders.
Reference: Please refer to the following page for details on "TERUMO's Purpose".